Mezco Toyz enforces a strict MAP policy that we require all wholesale customers to adhere to. Any and all products with MAP pricing listed on the product quotation and/or sell sheets solicited by Mezco Toyz Wholesale are subject to this policy.
We strictly enforce this MAP policy to promote fair competition across all distribution channels. Our MAP policy also helps maintain brand identity and value.
Minimum Advertised Price
The MAP policy requires that you DO NOT advertise MAP products for UNDER the officially published MAP of each item, anywhere on the internet, including but not limited to: Facebook, Twitter, Instagram, forums, blogs, email, text, etc. Furthermore, use of deceptive or misleading language in advertisements that deviate from the MAP price is strictly prohibited.
No Product Diversion
You agree to not assign, transfer, divert, or otherwise provide MAP-enforced products to any third party retailer, distributor, department store chain, discount retailer or “box store”, for resale or any other purpose.
Specials or Promotions
Retailers who would like to run “special” offers or any other type of promotional activities with MAP-enforced products, which would impact the MAP policy, must consult with a Mezco Toyz Wholesale representative.
“Free Shipping” offers are not covered by this MAP policy and are allowed at the discretion of the retailer without any form of consent by Mezco Toyz Wholesale.